Business Tools

Pricing Calculator (Cost, Markup & Margin)

Enter your cost per unit and desired markup percentage to calculate selling price, profit, and margin.

$30.00
Selling price
$10.00
Profit per unit
33.3%
Profit margin

Markup (on cost) and margin (on price) are different — a 50% markup is only a 33.3% margin.

How to use this tool

  1. 1Enter cost per unit.
  2. 2Enter your desired markup percentage.
  3. 3See the price, profit, and margin.

Frequently asked questions

What's the difference between markup and margin?+

Markup is profit as a percentage of cost; margin is profit as a percentage of selling price — they're always different numbers for the same sale.