Social & Creator Tools

Engagement Rate Calculator

Enter likes, comments, and shares plus your follower count or impressions to calculate engagement rate.

5.70%
engagement rate by followers

A 1-3% engagement rate by follower count is commonly cited as typical on most platforms, though "good" varies a lot by platform, niche, and audience size.

How to use this tool

  1. 1Enter likes, comments, and shares.
  2. 2Choose to calculate against followers or impressions.
  3. 3Enter that number.
  4. 4See the engagement rate.

Frequently asked questions

Should I use followers or impressions?+

Impressions-based engagement rate is often considered more meaningful since it reflects actual reach rather than total audience size, but follower-based is more commonly reported and easier to compare across accounts.

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