Social & Creator Tools

UTM Link Builder

Enter a destination URL and UTM parameters to build a fully tagged tracking link.

https://example.com/landing-page?utm_source=instagram&utm_medium=social&utm_campaign=spring-launch

UTM parameters let analytics tools like Google Analytics attribute traffic and conversions back to the specific campaign, source, and medium you tagged the link with.

How to use this tool

  1. 1Enter your destination URL.
  2. 2Enter source, medium, and campaign.
  3. 3Optionally add term and content.
  4. 4Copy the generated URL.

Frequently asked questions

Do I need all five UTM parameters?+

No — source, medium, and campaign are the most commonly used; term and content are optional and mainly useful for paid search or A/B testing multiple links/ads.

Related tools