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Customer Acquisition Cost (CAC) Calculator
Enter marketing spend, sales spend, and new customers acquired to calculate CAC.
How to use this tool
- 1Enter marketing spend.
- 2Enter sales spend.
- 3Enter new customers acquired.
- 4See your CAC.
Frequently asked questions
What's a good LTV:CAC ratio?+
3:1 or higher is a commonly cited healthy benchmark — meaning a customer's lifetime value should be at least 3 times what it cost to acquire them.
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