Business Tools

Customer Acquisition Cost (CAC) Calculator

Enter marketing spend, sales spend, and new customers acquired to calculate CAC.

$200.00
customer acquisition cost (CAC)

Includes both marketing and sales spend over the same period — compare this to customer lifetime value (LTV); a commonly cited healthy benchmark is an LTV:CAC ratio of 3:1 or higher.

How to use this tool

  1. 1Enter marketing spend.
  2. 2Enter sales spend.
  3. 3Enter new customers acquired.
  4. 4See your CAC.

Frequently asked questions

What's a good LTV:CAC ratio?+

3:1 or higher is a commonly cited healthy benchmark — meaning a customer's lifetime value should be at least 3 times what it cost to acquire them.

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