Business Tools

Customer Lifetime Value (LTV) Calculator

Enter average revenue per customer and monthly churn rate to calculate customer lifetime value.

$1000.00
customer lifetime value (LTV)
20.0 months
average customer lifespan

Uses the simple subscription-business formula: LTV = ARPU ÷ monthly churn rate. It assumes flat revenue and churn over time — real customer behavior (upsells, seasonal churn) can shift the actual number in either direction.

How to use this tool

  1. 1Enter average monthly revenue per customer.
  2. 2Enter your monthly churn rate.
  3. 3See LTV and average customer lifespan.

Frequently asked questions

Does this account for revenue changes over a customer's lifetime?+

No — it assumes flat monthly revenue and a constant churn rate, a simplification real subscription businesses often deviate from (e.g. via upsells or seasonal churn).

Related tools