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Customer Lifetime Value (LTV) Calculator

Enter average revenue per customer and monthly churn rate to calculate customer lifetime value.

How to use this tool

  1. 1Enter average monthly revenue per customer.
  2. 2Enter your monthly churn rate.
  3. 3See LTV and average customer lifespan.

Frequently asked questions

Does this account for revenue changes over a customer's lifetime?+

No — it assumes flat monthly revenue and a constant churn rate, a simplification real subscription businesses often deviate from (e.g. via upsells or seasonal churn).

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